The beauty and skincare industry in Hong Kong offers a vibrant and diverse landscape, with brands from Europe, America, Korea, and Japan competing to tap into the city’s beauty consumer market. Simultaneously, the China market is experiencing significant growth and expansion. Based on data, the market size of the China cosmetics industry is projected to reach approximately 900 billion yuan by 2025. This remarkable growth potential and the accompanying market opportunities are highly promising and deserving of anticipation.


The beauty and skincare industry is experiencing a significant shift as the younger generation takes center stage as the primary consumer force. With their diverse needs, personalized tastes, and unique consumption behaviors, they are driving the omni-channel development of the entire industry ecosystem. For retail stores specializing in beauty and skincare products, effective management of various aspects, such as procurement, inventory, collection, and membership marketing, is crucial. However, the integration of online and offline channels adds complexity to the management process. To address this challenge, the implementation of a smart front-end and back-end management system is essential. This system automates and streamlines operations, seamlessly connecting the POS system with the enterprise’s ERP system. By eliminating the need for employees to switch between different systems or platforms for data entry, the system reduces manual errors and significantly improves overall management efficiency for the enterprise.


In a multi-channel environment where purchases, sales, and inventory transactions occur, the front-end POS data is seamlessly synchronized with the back-end ERP system. This integration ensures the accuracy and timeliness of marketing data in both systems, allowing employees to effortlessly maintain a well-balanced product inventory that aligns with market demand. By implementing a comprehensive inventory management plan, companies can efficiently track and analyze purchase, sales, inventory, and financial information across their online and offline sales points. Additionally, this plan encompasses member information, providing valuable insights into the operational status of all stores and enabling timely adjustments to enhance efficiency and optimize marketing strategies.


With extensive practical expertise in ERP integration, eRun ensures seamless integration between POS and ERP. Through their integrated digital management solutions, eRun empowers beauty and skincare retail companies, injecting enhanced marketing vitality into their operations and boosting their overall competitiveness.



Our areas of expertise:

Need Analysis

  • A variety of product items, from high-end to budget affordable brands.
  • Create a range of promotion campaigns like member exclusive day, clearance day, combo package or choose any three at a fixed price.
  • Membership system to generate repeated buying, let members get bonus points to redeem items or coupons.
  • Issue coupons to encourage repeat purchases or allow customers to send to friends as gifts to achieve conversion effects.
  • Seamlessly connect purchasing, sales and inventory, online shop, accounting system and other platforms to reduce duplication of work.
  • Integrate with online shop to expand selling channel, online/offline inventory need to be sync real time.
  • As a chain enterprise, shop business data and member information need to be sync to cloud back office.
  • Know accurate inventory at shop and allow raising stock requests for replenishment to ensure enough product supplies.
  • Require pack and unpack for promotion activities, unit automatic exchange is a must.
  • Solutions

    Retail POS
    Streamline the operation of shop, provide real time business reports, replenish stock and facilitate promotion campaigns.
    Run on any device any platform
    Expect the system to run on any device any platform so that they can leverage their existing equipment, employee equipment, or even hardware left over from previous store tenants to reduce hardware costs.
    Loyalty Membership
    Support stored value benefits, bonus points, coupon management, automatic membership upgrade, downgrade, activate and deactivate.
    Promotion Engine
    300+ promotion rules to help drive customer engagement and sales, reduce backlog, launch new products, strengthen product images and develop brand identity.
    Coupon Engine
    Issue a variety of cash or gift coupons, support the purchase of coupons with bonus points, and use coupons to pay upon purchase or redeem gifts on multi-channels
    Integrated function that support various credit cards, Octopus, WeChat Pay, AliPay, FPS and Macau e-payment methods.
    Online Shop Integration
    Integrate with online shop to expand sales channel, handle online orders real time.
    Cloud Back Office
    Manage and handle all types of work transactions any time anywhere on any devices available.
    Inventory & Cost Control System
    Integrated management of inventory processes including purchase, transfer, replenishment, stock take across the whole business network.
    Cloud Reports
    Access overall business data and statistics on the go with mobile devices any time anywhere.
    Cloud Stock Take
    Stock take by mobile phone, move around easily and save hardware cost.


    Let us tell you in details how eRun can help expand your business.

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