Solutions

Optical customers always ask: “What was my last prescription?” or “Has my astigmatism worsened?” Digging through paper files is slow and unprofessional.
 
eRun Member System:
 

• Complete prescription history: Individual member profiles storing left/right eye sphere, cylinder, axis, pupil distance, and exam date
• Historical comparison: System retains every dispensing record for side‑by‑side prescription changes, enabling more accurate recommendations
• Family account linking: View entire family’s eye exam records under one profile for easy management

When a customer orders glasses, the store issues a receipt and a workshop job sheet. Handwritten job sheets with illegible writing invite costly mistakes.
 

eRun Retail POS:
 

• One transaction, two prints: System prints both the customer invoice and the workshop order (including lens specs and frame model)
• Order status tracking: Monitor orders as “Sent to Workshop,” “In Production,” or “Ready for Pickup” – no more lost orders
• Warranty tracking: System records dispensing date and warranty period – instant lookup on customer request

Premium optical shops require elegant, compact labels on frames showing model, colour, and price. Handwritten labels look unprofessional and take forever to produce.
 

eRun Barcode Label Printing:
 

• Customisable label sizes: Design labels to fit any frame dimension
• Barcode‑encoded product data: Model, colour, size (frame dimensions), and price – all accessible via a quick scan
• Batch printing: Print all labels at once when new stock arrives – neat, fast, and consistent

Optical chains often face a customer wanting a frame that’s out of stock at Store A but available at Store B. Calling each branch wastes time and tests customer patience.
 

eRun Inventory Management:
 

• Real‑time stock visibility: Instantly check quantities across all stores via mobile or desktop
• Inter‑store transfer requests: Initiate transfers within the system – upon approval, both stores’ inventory updates automatically
• Automated replenishment alerts: Low‑stock warnings for bestsellers, minimising lost sales

Optical retail is seasonal: sunglasses peak in summer, blue‑light filters sell year‑round. To clear old stock and promote new arrivals, you need flexible promotion tools.
 

eRun Retail System with 300+ built‑in rules:
 


• Versatile mechanics: Buy frames get lenses free, second pair half‑price, member discounts, contact lens subscription plans
• Automatic execution: POS auto‑calculates discounts – no staff memorisation of complex terms
• Targeted pushes: Send “Eye Exam Reminder” with vouchers based on each member’s last dispensing date

Optical goods are high‑value items: frames, lenses, contacts, sunglasses – and lots of SKUs. Manual after‑hours counting invites errors; one miscount can cost thousands.
 

eRun Mobile Stocktake:
 

• Staff scan barcodes using their phone camera – stocktake completed in minutes
• Real‑time cloud sync: Inventory updates instantly
• Offline support: Works even without in‑store Wi‑Fi

Optical shop owners need to know which frames sell best, which brands are moving slowly, and which branch is performing – to make smart purchasing and promotion decisions.
 

eRun Cloud Reports:
 

• Real‑time mobile dashboards: Sales turnover, bestseller rankings, branch performance comparisons, hourly sales trends
• Multi‑dimensional analysis: Product rankings (by brand/category/price), member contribution, inventory status
• Best‑/slow‑seller analysis: Identify top performers and laggards by season – adjust purchasing and promotions promptly
• Stock alerts: Automatic low‑stock warnings ensure premium frames are never out of stock

Customers don’t always need to visit a store for contact lenses or sunglasses. An online store captures sales around the clock. Unified online‑offline inventory management boosts operational efficiency across all channels.
 

eRun Seamless E‑Commerce Integration:
 

• Online orders flow directly into the system, with real‑time inventory deduction
• Customers choose in‑store pickup (with an eye exam) or home delivery
• Members log in to view their prescription records, order status, and warranty expiry dates


Optical retail sees high staff turnover. Overly complex systems mean retraining every new hire – a huge waste of time. eRun features an intuitive interface – staff can work independently within 30 minutes. We configure the system around your actual workflow (frame/lens structure, eye exam process, promotional cadence) and complete go‑live within one day. Hong Kong‑based 7×12 support (9:30am – 10:00pm) ensures prompt assistance whenever you need it.

Optical shops may need to integrate with eye‑testing equipment, accounting systems, or ERP. eRun’s open API enables flexible connectivity with strong scalability. Success in optical retail hinges on precise prescription data and genuine care for your customers’ vision. Leave the administrative load – orders, inventory, member records – to the system, and devote your expertise to what truly matters: your customers.
 
Choose eRun. Let the system handle the hassle, so you can help your customers see the world more clearly.