Optimize Multi-channel Strategy to Drive Enterprise Development


Shopping as Hong Kong’s charming culture not only fames it as a shopping paradise but also builds retail business as one of Hong Kong’s pillar industries. As technology has gradually changed our life, it draws customers from physical stores to make purchases from online and many other sales channels as well. To reach out to more potential customers, retailers, chain or SME alike, are committed to optimize multi-channel strategy by smartly choosing a dedicated software solution that helps them enhance product awareness, maximize market coverage and improve profitability.


Real time synchronization of sales, inventory and customer information is key to succeed in multi-channel selling. It covers at least the following 4 areas :


1. Connect all sales and inventory information
All transactions from brick-and-mortar stores, online shop, franchised stores, consignment counters at department stores, exhibition booths, promotion counters, pop up stores and clearance sales counters should be connected to your back office so that every channel can keep track of stock levels all in real time. The company-wide updated inventory helps retailers know accurately what to reorder and not to miss out on sales. They may also set minimum stock levels for products which will automatically remind retailers to place new purchase orders promptly.


2. Synchronize member information real time
Synchronizing all your member information from different channels can keep you away from duplicate input. No matter at which channel your members are buying they should enjoy same member discounts and rewards. Their bonus points should be updated real time facilitating accurate redemptions. Member consumption reports of all channels need to be compiled for you to review which help you fulfill your service commitment to members.


3. Consistent promotion rules for all channels
To build customer loyalty, you need a robust promotion engine carrying flexible promotion rules to help you engage customers with various types of incentives. When you sell on multi-channels, you should ensure you can apply the same promotion rules on each channel consistently without affecting customer satisfaction.


4. Cloud reports covering all sales channels
Business data of all channels need to be put together to generate real time cloud reports for retailers to read and review anytime anywhere. Billboards and visual charts to show how each of your channel is doing in relation to today’s sales, monthly and yearly targets will be useful. You may also need to set up authorized access to allow viewing of business reports by each of your channel management to protect data confidentiality.


eRun’s retail management system provides functions and features that facilitate selling on all possible channels available to retailers. They are empowered to sell anytime anywhere on any device, be it a desktop PC, an iPad, an Android tablet or even a mobile phone. No matter the selling is running on Windows, iOS or Android platform eRun offers the same easy-to-use user interface to make frontend selling more effective.


With ample knowledge and experience integrating with international ERP system like SAP, Oracle NetSuite, Microsoft Dynamics, Kingdee, and accounting system such as Xero, MYOB, eRun directly captures sales and inventory information from your selling points, helping you to manage all channels as a whole and increase the competitiveness of your business.