Cake Shop Pain Points: Messy Orders, Slow Clearance, Inventory Wastage
 
Competition among Hong Kong bakeries is fierce. Customers call or message on WhatsApp to order cakes – choosing the style, size, flavour, writing the chocolate plaque message, and specifying the pickup time. Staff write it by hand and fax it to the factory. Messy handwriting leads to mistakes at any time, and missed or wrong orders happen constantly. Handwritten orders at the factory are chaotic, and production scheduling is a mess. Unsold cakes in the evening have to be repriced one by one, member birthday offers rely on human memory, and flour, egg, and butter inventory wastage is hard to control… Does this trouble you every day?
 
One System to Solve Everything
 
eRun Cake Bakery Retail System, certified with two consecutive HKICT Gold Awards, is tailored for bakeries and integrates in-store POS, factory production, member management, inventory control, and promotions to streamline operations end to end.
 
Pre-Orders and POS | From Order to Dispatch
 

• Orders Synced to the Factory in Real Time

  Place an order in-store and it is instantly sent to the central factory, saying goodbye to handwritten orders and faxes. Style, size, flavour, message content, and pickup time are all clearly recorded. A daily 16:00 order cut-off can be set to ensure the factory finishes on time.
• Custom Menu Interface
  
Colour buttons with high-definition bakery images can be configured, letting staff select with one tap and stay efficient even during peak hours.
• Smart Promotion Engine | Auto Evening Clearance

  Set 20% off everything after 6pm and the system executes automatically, with no need for staff to reprice item by item. Headquarters sets it with one click and all branches take effect simultaneously.
• Member Rewards System | Auto Birthday Offers

  The system records member birthdays and automatically sends exclusive coupons. Spending automatically earns points, which can be redeemed for cakes or cash coupons. Member tiers upgrade automatically based on spending.
• Inventory and Cost Management | Real-Time Wastage Control

  With two-time HKICT Gold Award certification, the inventory and cost management system automatically deducts stock for every cake sold, calculates per-item costs through linked recipes, tracks raw material turnover and scrap rates, and gives automatic low-stock or near-expiry alerts.
• Integration with eRun Online Store | 24-Hour Order Taking
  
Our in-house developed online store connects directly with the POS system, with no connection fee and zero connection errors. Online store orders automatically enter the system and sync to the factory in real time. Customers can choose in-store pickup or home delivery. Members can log in to check points and order status.
• Cloud Stocktaking & Reports | Scan & View on Mobile
  Staff use their mobile phones to scan product barcodes and complete stocktaking in minutes, with data uploaded in real time. Near-expiry items are automatically flagged for promotion. You can also check revenue, best-seller rankings, and branch performance on mobile at any time. Fast-moving and slow-moving analysis helps you adjust strategy, with automatic low-stock alerts.
• Start in 30 Minutes | Local Team Support

  eRun Retail System is intuitive to operate, and staff can handle shifts independently in half an hour. Local Hong Kong 7×12 support, 9:30am to 10pm, with immediate follow-up on issues.

 
Leave the Hassles to Us, Focus on Cakes
 
The cake business sells sweetness, and what you run is thoughtfulness. Leave the tedious orders, inventory, and promotions to the system, and focus on making great cakes.