Features

eRun’s restaurant membership system is highly scalable. Member rewards and coupons work seamlessly from a single store to regional branches of a chain, different brands within a group, or all stores across the board. All member data can be centrally managed through the backend, improving overall business efficiency — whether you run an independent shop or a group operation.
 
[Explore Membership System]

Restaurants can acquire online and offline customers as members via QR codes. The system supports membership tiers, automatically upgrading, downgrading, or renewing membership based on spending amount and frequency. It also lets businesses segment customer groups by member attributes, purchase history, and product interests, design exclusive reward programs, and build an effective customer loyalty program — precisely identifying high-value consumers.

The system supports 100+ preset membership discount rules, including member discounts, points, tier rewards, food redemption, and birthday privileges to give loyal customers a better dining experience. Members can also top up cash for dining, with discounts or cash rebates rewarding loyal customers, encouraging repeat purchases and increasing customer lifetime value.

You can choose to issue cash coupons, discount coupons, food redemption coupons, or promotional coupons tied to promotion rules — for example, Happy Hour beer buy 3 get 1 free. All cash coupons or promotional coupons can be precisely distributed through the Member App, with serial numbers set for effective monitoring — boosting revenue while preventing abuse.

Restaurants can fully interact with customers through the Member App, pushing new menu items, promotions, and offers to effectively increase repeat purchases and revenue. The Member App displays past dining records, stored-value balance, accumulated points, and points expiry dates, letting customers redeem gifts in time — enhancing interaction and stickiness.

eRun provides visualized reports, letting restaurants deeply analyze member conversion rates, dining frequency, average order value, top spending groups, coupon usage status, and more. Evaluate whether membership promotions achieve expected results, and plan or adjust precise marketing strategies in time — making every marketing dollar count.

Competition in the restaurant market is fierce. eRun has designed a comprehensive promotion engine to help restaurants formulate effective marketing strategies and boost competitiveness.
 
The promotion engine offers 300+ promotion rules, flexibly setting offer conditions by single item or food category, date, time, store, or holiday — letting restaurants build promotion plans that fit their needs. The system automatically calculates and determines whether customers meet the offer conditions, and receipts clearly list the offers customers receive.
 
The promotion engine is simple and easy to use. With a few clicks in the backend, you can set promotions for independent stores, all chain stores, or designated stores. You can also apply service charges and discounts by time slot, or set valid dates and usage limits for offers. The engine also supports cash coupons or discount cards, and allows tiered offers — driving revenue with more-spend-more-reward promotion rules.

Q1: Is eRun’s membership system suitable for single stores or chain restaurants?
 
A: Both. The system is highly scalable, from a single store to regional branches of a chain, different brands within a group, or all stores across the board, with member data centrally managed through the backend.
 
Q2: What membership promotion types does the system support?
 
A: It supports 100+ membership discount rules, including member discounts, points, tier rewards, food redemption, birthday privileges, as well as cash top-up for dining and cash rebates.
 
Q3: What offer conditions can the promotion engine set?
 
A: It provides 300+ promotion rules, setting offer conditions by single item or food category, date, time, store, or holiday, and supports service charges and discounts by time slot, valid dates, and usage limits.
 
Q4: What can the Member App do?
 
A: It pushes new menu items, promotions, and offers, and displays dining records, stored-value balance, accumulated points, and points expiry dates — effectively increasing repeat purchases and customer interaction.
 
Q5: What report analytics does the system provide?
 
A: It provides visualized reports analyzing member conversion rates, dining frequency, average order value, top spending groups, coupon usage status, and more, helping plan precise marketing strategies.
 
Boost Your Restaurant’s Membership Performance Today
 
Want to know how eRun can help your restaurant retain high-value customers, increase revenue, and build your brand? Contact us to book a product demo and experience the power of our membership system and promotion engine firsthand.