Solutions

The core need of a cake shop: customers order customised cakes and need to choose the style, size, cream flavour, chocolate plaque message, and pickup date and time.
 
eRun Retail System:
 

• Orders synced to the factory in real time: place an order in-store and the order information is instantly transmitted to the central factory, completely eliminating handwritten orders and faxes
• Complete recording of customisation options: cake style, size, flavour, message content, pickup date and time, all clearly recorded
• Order status tracking: “Order Received”, “In Production”, “Ready for Pickup”, fully traceable throughout
• Automatic cut-off for orders before 16:00: set a daily order cut-off time to ensure the factory has enough time for production

Bakery products are less commonly managed with barcodes, and traditional POS systems are time-consuming when searching for product names one by one.
 
eRun Retail POS:
 

• Colour buttons + high-definition images: the menu interface can feature colour buttons and high-definition bakery images, clear at a glance
• Fast order entry: staff select with one tap, maintaining high efficiency even during peak hours
• Standardised ingredients and components: the materials for each cake can be pre-set and automatically displayed when placing an order

Cakes have a short shelf life, and unsold cakes in the evening need to be cleared quickly. Traditionally this relies on staff changing prices one by one, which is time-consuming and inefficient.
 
eRun Smart Promotion Engine with 300+ rules:
 

• Automated evening promotions: set a designated daily time period (for example, after 6pm) for 20% off everything or buy-two-get-one-free, and the system executes automatically
• Flexible handling of holiday promotions: Mother’s Day and Christmas limited offers can be set with one click and take effect across all stores
• Company-wide sync: headquarters sets it with one click, all branches take effect simultaneously, and checkout automatically calculates the discount

Cake shops rely heavily on member loyalty, and birthday offers are the ace card for retaining regular customers.
 
eRun Member Rewards System:
 

• Automatic birthday offer pushes: the system records member birthdays and automatically sends exclusive cake coupons, making customers feel remembered
• Automatic points accumulation on spending: every purchase automatically accumulates points, which can be redeemed for cakes or cash coupons
• Automatic member tier upgrades: automatic upgrades based on spending amount, with VIPs enjoying exclusive discounts

The baking industry has high ingredient wastage, and the inventory of flour, dairy products, and other raw materials must be precisely controlled.
 
eRun Inventory System | Two-Time HKICT Gold Award:
 

• Real-time inventory tracking: every time a cake is sold or a batch of ingredients is used, the system automatically deducts inventory
• Automatic recipe cost calculation: linked product recipes calculate the cost per item (including raw materials and decorative consumables)
• Material algorithm: automatically tracks each store’s raw material turnover days and scrap rate to precisely formulate purchasing plans
• Low stock / near-expiry alerts: automatically prompts replenishment or arranges promotions to ensure cake freshness

Customers want to order cakes but do not want to call? An online store helps you receive orders 24 hours a day.
 
eRun seamlessly connects with your own online store:
 

• In-house developed and directly interoperable with the POS system, with no connection fee and zero connection errors
• Online orders automatically enter the system, and orders are instantly synced to the factory
• Customers can choose in-store pickup or home delivery
• Members can log in to the online store to check points and order status

Cake shops have many product types and shelf lives to monitor. Traditional manual stocktaking requires counting each item one by one, often until midnight with errors, and you still worry about missing expiry dates.
 
eRun Mobile Stocktaking
 

• Scan-to-count stocktaking: staff use their mobile phone cameras to scan product barcodes and complete stocktaking in minutes, saving time and reducing losses
• Shelf-life recording: cake shelf life can be recorded during stocktaking, and near-expiry items are automatically flagged for promotion
• Real-time data upload: inventory updates instantly, and headquarters immediately knows each store’s inventory status
  One-click Excel export: stocktaking data can be exported for processing, offering greater flexibility

As a cake shop owner, you need to know which cakes sell best, which time slots do the most business, and which branch performs best – only then can you buy stock and run promotions effectively.
 
eRun Cloud Reports:
 

• Real-time mobile viewing: revenue, best-seller rankings, branch performance comparison
• Best-selling product time-slot distribution: understand peak periods and deploy staff flexibly
• Fast-moving and slow-moving analysis: statistics on best-selling and slow-moving items to adjust strategy in time
  Inventory alerts: automatic prompts for low stock, so you do not run out during peak season

eRun is intuitive to operate, and staff can handle shifts independently in half an hour. We assist with setup according to your actual business (cake styles, promotion rhythm, branch scale) for a fast launch. Local Hong Kong 7×12 support, 9:30am to 10pm, with immediate follow-up on any issues.
 
Leave the Hassles to Us, Focus on Your Cakes
 
The cake business sells sweetness, and what you run is thoughtfulness. Leave the tedious orders, inventory, and promotions to the system, and focus on making great cakes.