During the pandemic, the lifestyles of many Hong Kong residents changed, with home cooking becoming commonplace. This led to a significant increase in the demand for frozen meat, and the industry experienced a period of robust growth. However, as life returned to normal, dining out and traveling once again gained popularity, resulting in a gradual decline in customer traffic to frozen meat stores. How to retain customers has become an issue that the industry must address.

An increasing number of frozen meat stores are choosing to introduce membership programs, using targeted promotions to encourage sustained consumption. But how should these programs be designed to truly appeal to the target audience—those “home cooks” who value cost-effectiveness while also prioritizing convenience and affordability? The key lies in providing direct, practical, and beyond-expectation benefits, while also strengthening customer bonds through a seamless membership experience.

Here are the five highly effective membership strategies of eRun to help you retain customers consistently:

Step 1: Easy Stamp Collection to Encourage Repeat Purchases

Membership programs that are overly complicated or have high thresholds may deter practical homemakers. The stamp collection method is straightforward and easy to understand. No overthinking and no commitments required. Once customers start collecting stamps, the foundation is already laid for their next return visit.

Step 2: Spending Converts to Points – Clear Goals Drive Return Visits

In addition to stamps, converting spending into points is an effective way to retain customers. eRun membership system supports customizable point conversion ratios. When customers see a notification in the App like, “You currently have 350 points. Spend another $150 to redeem a pack of fish balls,” how can they resist returning?

Step 3: Redeemable Points – Limited – Time Offers Encourage Continuous Spending

Point redemption is a key engine for driving repeat purchases. When customers notice that their points in the App are about to expire or are close to being fully accumulated, a sense of urgency to redeem naturally arises. Offering low-threshold redemption options, such as a pack of soup bones or small cash vouchers, allows customers to immediately feel the benefits. Coupled with limited-time events like “Mid-Autumn Festival Exclusive Redemption,” this not only stimulates immediate spending but also boosts store popularity and attracts new customers.

Step 4: Member Day Benefits – Buzz Every Day
Establishing member days, such as double points or a 5% discount every Wednesday, not only helps distribute customer traffic and balance business but also makes members feel like they are “getting a great deal.” Passersby seeing these benefits will be more inclined to join.

Step 5: Personalized App Vouchers – Driving Business Growth

Send limited-time vouchers via the App based on customers’ purchase history! For example, “Enjoy 15% off tonight the A5 Wagyu beef you frequently buy” effectively stimulates impulse spending. eRun membership system provides a user-friendly backend to customize various e-vouchers and schedule their delivery, creating waves of redemption excitement and continuously boosting business.

eRun membership system is not just a short-term promotion tool but a strategy for building long-term relationships with customers. Through thoughtful offers, instant rewards, and personalized interactions, it not only enhances customer loyalty and repeat business but also cultivates a loyal fan base amid competition. These customers become living testimonials, generating endless word-of-mouth business for you.