A steady customer base is the key to a bar’s success. Rather than constantly seeking new customers, it’s better to focus on turning casual visitors into regulars as they are the core of sustainable revenue. How can this be achieved? Nowadays, more and more bars are adopting smart membership systems, using thoughtful rewards and perks to lock in loyal customers and keep them coming back!

How to achieve it with technology? Let us show you the three top tips of eRun CRM!

1. Prepaid Top-ups, Locking in Spending Power

Bar patrons are known for their generous and unrestrained spending habits, making the prepaid deposit model particularly suitable for them. Offering a “Top up $800, get $1,000 in spending credit” promotion enhances customers’ affinity for the brand, making them feel that spending here is not only enjoyable but also a smart choice.

Prepaid deposits are the most direct and effective way to retain customers, effortlessly turning casual visitors into regulars. eRun membership system automatically tracks balances, allowing customers to check their remaining credit anytime, ensuring peace of mind and convenience.

2. Earn Points Discreetly, Receive Tangible Rewards
Bar patrons dislike hassle. When it comes to earning points, it’s best to keep it discreet. eRun membership system automatically accumulates consumption points for customers. No interruptions, no burdens. Once enough points are earned, the system proactively notifies customers to redeem rewards like ice-cold beers, snacks, or even signature cocktails, allowing them to experience the thrill of “Drink more, earn more, reward more!”
The joy brought by this kind of unexpected reward far exceeds the value of the item itself. It feels more like the happiness of “earning it yourself,” strengthening their sense of belonging to the brand.

3. Tiered Membership System, Building Loyalty

Bar patrons crave a sense of achievement and purpose. Rather than offering generic discounts, implementing a tiered membership system can become the most powerful engine for both attracting and retaining customers.

When a customer proudly displays their upgrade from Silver to Diamond status while enjoying a pleasant buzz, the sense of prestige is magnified in the social atmosphere. This not only shows personal accomplishment but also sparks a competitive spirit among other guests, motivating everyone to spend more to “level up.” Each tier unlocked comes with exclusive rewards, turning every purchase into an investment in a “better experience.”

eRun membership system offers flexible settings. We recommend aligning tier upgrades with operational goals to guide customer behavior:

• Drink More: Set spending thresholds to increase average order value
• Drink More Frequently: Set visit frequency targets to boost repeat business
• Try New Products: Offer rewards for high-margin specialty drinks to encourage experimentation

A tiered membership system is more than just a discount program. It’s a comprehensive customer relationship management strategy that genuinely turns loyalty into real revenue.

In today’s bar industry, what you’re selling is no longer just a drink. It’s an experience and a relationship. eRun Membership System is your powerful assistant in building long-term customer connections, turning ordinary transactions into golden opportunities. It helps you save time, reduce costs, and increase both customer retention and spending per visit!